Finova Capital joins hands with Jaipur-based Rajasthan Royals as official partner for IPL 2025

Jaipur: Finova Capital, one of India's leading NBFCs, is proud to announce its partnership with Jaipur-based Rajasthan Royals as an official partner for the ongoing IPL 2025 season.
This collaboration marks a significant milestone for Finova Capital as it seeks to leverage the widespread reach and influence of Rajasthan Royals to drive deeper engagement with communities across India. Through this association, Finova Capital will champion the inspiring journeys of small business owners, promote financial literacy, and celebrate the entrepreneurial spirit that fuels the nation's growth. The initiatives will reflect Finova's core mission of fostering inclusive growth and empowering entrepreneurs across the country.
Speaking on the announcement, Mohit Sahney, Founder & CEO of Finova Capital, said: "At Finova, we believe in unlocking the potential of every dream—whether it's a small business owner building a future or a young athlete chasing their goals. Partnering with Rajasthan Royals, a brand that shares our spirit of resilience and ambition, gives us the perfect platform to amplify our efforts and make a meaningful impact."
Adding to this, Alok Chitre, Chief Business Officer, Rajasthan Royals, said: "We're really excited to have Finova Capital join the Royals family. This partnership is built on a shared belief in creating real opportunities—both through the spirit of cricket and beyond. This partnership opens up exciting new ways for us to connect with our fans and inspire entrepreneurs and young dreamers across the country."
Founded in 2015 by Mohit Sahney and Sunita Sahney, Finova Capital has grown rapidly, operating more than 450 branches across 16 states, with a focus on providing inclusive financial solutions to micro, small, and medium enterprises (MSMEs). Through this partnership, Finova Capital will leverage Rajasthan Royals' powerful platforms to promote financial literacy and champion the inspiring journeys of small business owners across India. The collaboration will feature digital campaigns, storytelling content, and on-ground activations aimed at celebrating entrepreneurial spirit and resilience.